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hey, that bear can talk

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hey, that bear can talk

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I find that I'm slightly mindblown by this ad.

How do they justify spending as much as they must have spent on this ad, when it is tailored for the Superbowl airtime only?  I never saw this ad until I ended up poking around on here and decided to look at the Superbowl ads.

Every Superbowl season sees companies spending obscene amounts of money for that advertising time, but most of those ads are at least usable afterwards for the normal span of ad life.

I actually love the ad; but, damn, it hurts to think how much that must have cost to make for a one shot deal.
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